A surf and skate Tshirt brand with a goal of great design and comfort. The brand needed to be simple enough yet stand up against the competition and have a recognizable mark that can become a key identifier as the brand grows. The brand was developed in a way that the name Hawabi can be designed in several different ways, different fonts, colors, shapes. The one key identifier is the logo mark. The volcano top mountain shape would become that mark. No matter how the logo is modified, the logo mark will always be present and never modified. The fonts were chosen to always be descriptive, easily read and recognized. The primary orange color palette compliments a sunset and is a definable highlight in the entire Hawabi brand.