This identity was created for the first boutique hotel in the city of Atlanta. This high end boutique hotel was setting the standard for the trendy Hotlanta and was rising to the top for the preference of both business and leisure travelers. The buildings interior was about all of its internal features and how each floor was a different experience as you rose to the top where a wrap around rooftop bar created the guest. The logo was designed on a horizontal line and was made to look as if it were rising up over the horizon. Delicate lines and typography complemented the interior designs of the hotel. OOC worked along side of the interior designers, hotel management team and ownership to create the personality that would be reflected in the final identity. There were several options presented from which the single direction was chosen.